New Google Way

October 16, 2010

Yesterday when I received a letter bearing sender as ‘Google India‘, it was hard to imagine what it could be, without opening the envelope. I guessed, the only way Google uses postal service is to send offer letters to its new hires. This was not possible in my case as I had never applied for the Google jobs. And I was not expecting dividend cheque from Google eitherJ. So I finally decided to break the suspense and open the envelope. It was bigger surprise as it was Advertisement Material for Google Adwords. It was strange to see Online Marketing Giant using traditional way of Marketing. The Google has not only captured the most of online marketing space in the market, it has also made old marketing methods redundant. Now online advertisement/marketing product is being advertised through offline marketing.

Google which has given new face to emails, is using traditional mails to market its product. But if we think a bit more, it seems to be wise idea. With the increasing trend of marketing emails, we tend to ignore such emails and email marketing loses relevance in such cases. Many times I have not read Google Adwords email, but I had to open this package as it did not have anything on outside envelope to suggest what it was. We might have become tech-savy but we still like to receive colourful flyers and unknown postal emails still fascinate us. So this internet giant has again used a unique way of marketing, may be not new but still very relevant. My takes from this:

  1. New technology and old ways are not against each other, it just how wisely you use them.
  2. Nothing loses its relevance if you know how to use it properly in new environment, and more importantly
  3. Innovation is not only finding new ways rather relooking at old ways and using them appropriately also.


Kasab held guilty – Is it really a win for us?

May 3, 2010

Today special court held Kasab guilty in 26/11 case. I would really be surprisde if there is anyone in coutry who is surprised with this judgement. But there was one thing which surprised me and which was neve expected, statement by Home Minster P.C.

Home Minister said that this judgement is lesson for Pakistan that it should not send terrorists to India. Does it really matters for pakistan? They sent all the terrorist knowing that they will be killed, if one of them is killed after 2 years, what lesson will they learn. Were they expecting indian courts will free kasab.

Is it really a win for us or only way left to release our frustration. Last week two things were in news…. alerts issued by US to its nationals in India that there is terrorist attack threat and talk between Indian PM and Pak PM both at same time….. Do we really want pakistan to learn a lesson…. we will talk to them, then after some time some other terrorist will kill 167 more people and we will celebrate when he will be held guilty….. held guilty for an act which whole nation saw live on national news channel and we are happy to prove that in court….

Are we still sure we will be able to release our frustration with Kasab’s verdict or he will get the same fate as Mohd. Afzal….. Do we really want to do something????

What Teachers make….

February 9, 2010

The dinner guests were sitting around the table discussing life.
One man, a CEO, decided to explain the problem with education. He argued, ‘What’s a kid going to learn from someone who decided his best option in life was to become a teacher?’
He reminded the other dinner guests what they say about teachers: ‘Those who can, do. Those who can’t, teach.’
To stress his point he said to another guest;  ‘You’re a teacher, Bonnie. Be honest. What do you make?’
Bonnie, who had a reputation for honesty and frankness replied, ‘You want to know what I make? (She paused for a second, then began…)
” Well, I make kids work harder than they ever thought they could.
 I make a C+ feel like the Congressional Medal of Honor.
 I make kids sit through 40 minutes of class time when their parents can’t make them sit for 5 minutes without an I Pod, Game Cube or movie rental.
You want to know what I make ? “
(She paused again and looked at each and every person at the table.)
” I make kids wonder.
I make them question.
I make them apologize and mean it.
I make them have respect and take responsibility for their actions.
I teach them to write and then I make them write. Keyboarding isn’t everything.
I make them read, read, read.
I make them show all their work in math. They use their God given brain, not the man-made
I make my students from other countries learn everything they need to know in English while preserving their unique cultural identity.
I make my classroom a place where all my students feel safe.
I make my students stand, placing their hand over their heart to say the Pledge of Allegiance to the Flag, One Nation Under God, because we live in the United States of America.
Finally, I make them understand that if they use the gifts they were given, work hard, and follow their hearts, they can succeed in life.”

 (Bonnie paused one last time and then continued.)
‘Then, when people try to judge me by what I make, with me knowing money isn’t everything, I can hold my head up high and pay no attention because they are ignorant…
 You want to know what I make?  I MAKE A DIFFERENCE . What do you make Mr. CEO?’
 His jaw dropped,  he went silent.

What I want to Know

February 9, 2010

What I want to Know

 – Author Unknown (atleast to me)

It doesn’t interest me what you do for a living.

I want to know what you ache for,

and if you dare to dream of meeting your heart’s longing.

It doesn’t interest me how old you are.

I want to know if you will risk looking like a fool for love,

For your dreams, for the adventure of being alive.


It doesn’t interest me what planets are squaring your moon

I want to know if you have touched the center of your own sorrow

If you have been opened by life’s betrayals or have become shriveled and closed from fear of further pain !

I want to know if you can sit with pain, mine or your own, without moving to hide it or fade it, or fix it.

I want to know if you can be with JOY, mine or your own;

If you can dance with wildness and let the ecstasy fill you

To the tips of your fingers and toes

Without cautioning us to be careful, be realistic,

Or to remember the limitations of being human.

It doesn’t interest me if the story you are telling me is true.

I want to know if you can disappoint another to be true to yourself

If you can bear the accusation of betrayal and not betray your own soul.

I want to know if you can be faithful and therefore be trustworthy

I want to know if you can see beauty even when it is not pretty everyday,

And if you can source your life on the edge of the lake

And shout to the silver of the full moon.

It doesn’t interest me to know where you live or how much money you have.

I want to know if you can get up after a night of grief and despair

Weary and bruised to the bone,

And do what needs to be done for the children.

It doesn’t interest me who you know or how you came to be here.

I want to know if you will stand in the center of the fire with me and not shrink back.


It doesn’t interest me where or what or with whom you have studied

I want to know what sustains you from the inside

When all else falls away.

I want to know if you can be alone with yourself

And if you truly like the company you keep in the empty moments.

Are you a carrot , an egg, or a coffee bean

January 22, 2010

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. It seemed as if as soon as one problem was solved a new one arose. Her mother took her to the kitchen.

The mother filled three pots with water.

In the first, she placed carrots.
In the second she placed eggs.
And the last she placed ground coffee beans.

She let them sit and boil without saying a word. About twenty minutes later, she turned off the burners.

She fished the carrots out and placed them in a bowl. She pulled the eggs out and placed them in a bowl. Then she ladled the coffee out and placed it in a bowl.

Turning to her daughter, she said, “Tell me what you see.”

“Carrots, eggs, and coffee,” she replied. (You known the tone of voice.)

She brought her closer and asked her to feel the carrots. She did, and noted that they felt soft.

She then asked her to take an egg and break it. After pulling off the shell, she observed the hard-boiled egg inside.

Finally, she asked her to sip the coffee. The daughter smiled as she tasted its rich aroma.

The daughter then asked, “So, what’s the point, mother?” (Remember the tone of voice.)

Her mother explained that each of these objects had faced the same adversity – boiling water – but each reacted differently.

The carrot went in strong, hard, and unrelenting. However, after being subjected to the boiling water, it softened and became weak.

The egg had been fragile. Its thin outer shell had protected its liquid center. But, after sitting through the boiling water, its insides had become hardened.

The ground coffee beans were unique, however. After they were in the boiling water…they had changed the water.

“Which are you?” she asked her daughter. “When adversity knocks on your
door, how do you respond? Are you a carrot , an egg, or a coffee bean?”


January 1, 2010

Sometime in life you find… those who don’t matter for you affect your life more than those who do… sometimes others negativity wins over your postivity… this is the society we have created for us…. strange…

This is the society we are proud of.. this is the society which differentiates human being from other species… This is the society which gives your security if you sacrifice all your freedom.

At those moments you find yourself helpless…you are bound to think.. does sincerety of your efforts really matter… why some people have more power in their negativity than your positivity…. may be we have given them the power… ultimately we are the losers…

Hope I find reasons to change my views before they are able to discourage me…

Put Down the Glass

February 22, 2009

Valuable Advice I got….!

January 26, 2009

Today I would like to share with you a small incident or some valuable advice I received. On my last with Goldman Sachs, I was about to leave the office, it was around 7.30. While going towards lift area, I was passing through the CFO, Mr. Ravi Krishnan’s office. As it was last day, rather last few minutes in Goldman, I thought let me say bye to Ravi also, if I can catch him. Luckily, I found him in his cabin along with someone. He easily recognized me as soon as I told him that it was my last day. He already knew about my decision of quitting job to enter into Private practice. He wished me best of luck, but I wanted to ask something more, a bit hesitant but what’s risk anyway it was my last day.

So I asked “Ravi I have heard you have been in practice”.

Ravi “Ya, I have been in practice for more than 12 years.”

Me “So any tips for me about practice.”

Ravi “Tips… hmmm…. ok…!”

I would summarize what he told me about practice.

1. Draw the line: Always draw a line that you will never cross. In practice if you allow yourself to do anything and everything and don’t draw boundaries for yourself, you will be dragged into things from where it will be very difficult to come out.

2. You have only one client : Whenever you are dealing with any client, remember he is the only client you have. Treat him as if you don’t have any other client. Give him 100 % when he is with you. If you want to retain the client, you need to make him feel special.

3. Religion of Partnership : In partnership there are different kinds of people. In a firm there can be someone who manages all the work in office and gets these executed and someone else brings the client. If you are former one and start thinking that the other guy is not doing much work just hanging around with clients and just talking, partnership will not go very far. In partnership you need to understand that different partners have different skill sets which will help the firm.

4. You tell, you learn : Always train your articles, and train them well. Every time you tell them, you learn the new aspects about the things you already knew. Invest time in their career and it will pay you back.

Advice looked valuable to me. Where will you expect CFO to talk to normal employee who is leaving the company and moreover giving tips for new venture… its possible only for someone who has these Goldman cultures and values….with thanks to Ravi, I hope he won’t mind sharing this private conversation with you…

That’s all for today


January 6, 2009


Just wanted to post some Dialogues from a movie, “The Terminal”.


So, Mr. Navorski, I have some very good news for you.





I’ve figured out a way to get you out of this airport.






Well, we have laws here that protect aliens who have a credible fear of returning to their own country.

If we can establish this fear with you, then the CBP will be forced to begin Expedited Removal Procedures,to bring you to an immigration judge and let you plead your case for asylum.



– Asylum?


– Mm-hm, asylum.



Unfortunately, the courts are so backed up with asylum cases that the soonest you’d get before a judge would be six months from now.



Yes, and we would have no choice but to let you go for those six months.


It’s the law. You’d be released.



You would be free to wait in New York until your court date.



But, believe it or not, most people never show up before the judge.



– So I go New York City?


– Uh-huh.




You can go to New York City tonight.


But, you only get to go if we can establish a credible fear.







– Fear?


– Mm-hm, fear.



– Fear.


– Fear.



From what?



That’s the best part.


It doesn’t matter what you’re afraid of.


It’s all the same to Uncle Sam.



So I’m going to ask you one question, if you give me the correct answer, I can get you out of this airport tonight.


So, I answer one question. Go to New York City. Tonight.


– Tonight.


– Tonight.




– Tonight.


– Tonight.



– [laughs] OK.


– OK.


All right.







Do you, at this time, have any fear of returning to your own country?




OK. Let me try it again.


– Your country’s at war.


– Yes. War.


There are men in the streets with guns. Political persecution.


– Yes. It’s terrible.


– Yeah, it’s horrible.



And God only knows what could happen.


Innocent people are torn from their beds.


On Tuesdays. I hate Tuesdays.


So you’re afraid.


– From what?


– Krakozhia.

You’re afraid of Krakozhia.





No, I am not afraid from Krakozhia.

I’m a little afraid of this room.




I’m talking about bombs.

I’m talking about human dignity.

Human rights.







Viktor, please don’t be afraid to tell me you’re afraid of Krakozhia.




Is home.

I am not afraid from my home.”

The Ten Commandments for Business Failure

December 18, 2008

Today I will discuss with you the latest book I have read, “The Ten Commandments for Business Failure” by “Donald R. Keough“. The book which is written by former president of the Coca Cola Company, recommended by “Bill Gates” and “Jack Welch” and forwarded by “Warren Buffet”, was promising enough to be picked up from the store.  To be precise, the book stood to the all these recommendations.

Donald Keough has poured his vital experience of Coca Cola years into this book. This is the first management book I have read which had flow of a fiction book. You hardly feel like putting it down. Small stories bring great wisdom, moreover when these are witnesses by author himself.  Keough’s style of writing is compelling enough to convince you about the business wisdon you have already read at many places.

As author starts in the introduction:

” When I was asked to talk about how to win, my response was I couldn’t do that. What I could do, however, was to talk about how to lose and I offered a guarantee that anyone who followed my formula would be a highly successful loser.”

The book gives you ten (rather eleven) commandments for failure in Business, if you want to be successful, you need to be careful not to follow any of these.  Commandments are made of simple business wisdom such as “Quit taking risks“, “Assume infallibility” and “Don’t take time to think” and it also includes some of the new wisdom such as “Put all your faith in Experts” and “Send mixed messages“. Its not the advice which makes the book interesting, rather the way the advice is presented. Small stories, amusing quotes and author’s personal experience make it good and delightful read.

The book is humorous, compelling and entertaining enough for atleast one read, although I am going to read it again. I will repeat Jack Welch’s recommendation “A Must read for every leader” and I will further add ” A must read for anyone who aspires to be leader and learn from others mistake rather than making his own”.

I would definately recommned it and rate it 4 out of 5.

Now I will leave with you some of the parts of the book I liked:

A company doesn’t fail to do anything, Individuals do……

….Businesses are the product and the extension of the personal characteristics of its leaders – the lengthened shadows of the men and women who run them.”

“It’s human nature. I’ve got something. Why risk it? Who knows what’s on the other side of the mountain? Don’t go there!”

“Einstein said he needed in his office: a desk or a table, a chair, some pencils, paper, and a very large warebasket “for all the mistakes I will make.” “

 “If a company never has a failure, I submit that their management is probably not discontented enough to justify their salaries.”

“When you’re comfortable, the temptation to quit taking risks is so great, it’d almost irresistible. And failure is almost inevitable.”

“It not only behooves us to treat our fellow human beings with compassion and respect, it is essential for our collective survival. Unethical men and women can flourish for periods, sometimes very long periods, but ultimately their lack of morality – and their lack of humility – destroys them. You cannot build a strong and lasting business on a rotten foundation.”

“If you want to get nothing done, make sure that administrative concerns take precedence over all others! Love your bureaucracy!…….Meetings are the religious service of a great bureaucracy and the bureaucrats are fervently religious…….. These meetings generate more paperwork, more e-mails, more calls, more meetings. In fact, most often there are meetings to plan meetings.”

“I have never met a successful person who did not express love for what he did and care about it passionately… they can’t imagine doing anything else. They seem almost crazy about it. “

There is lot more I will leave upon you to read finally a story author shares from his life, I liked it.

“In my teens, while working during the summer at the city stockyards, I got a offer becoming a bull buyer. A bull buyer was supposed to choose appropriate bull for slaughter from the bulls scattered all over the yard. After my first day on the job, he came by and asked to see what I’d bought. It turned out I’d paid too much for quite a few of the bulls. He reminded me that I was among salesmen and because of my young age, they would try to flatter me, be nice to me, distract me, but he pulled out a chart and said here’s exactly what you are looking for in a bull. No matter what anyone says, never deviate from these basic requirements of conformation. He said, “Watch the bull, not the man”.

That simple advice has stuck with me through my years in business even to this day”